at Critical Points-of-Decision
AMI IN-STORE precisely targets millions of shoppers at critical points of decision, allowing brand marketers to influence buying decisions during the purchase of synergisitic products throughout the store. For impulse shoppers, who have hectic schedules and limited time, shopping is disorganized and stressful, occurring with little regularity and complicated by numerous, unplanned trips to the store. To capture their dollars, brand messaging needs to be delivered at the point-of-purchase. To these shoppers, AMI IN-STORE promotions:
Deliver instant savings offers;
Provide valuable information including recipes & food prep ideas;
Reinforce confidence in purchase choices;
Simplify the shopping experience while making it fun.